BGN Books a Profitable Ticket
-- By Pushpa Sathish, Staff Writer
Here’s another example of an RFID deployment living up to its potential – tagging each item at the Almere outlet of its retail operations has allowed the Boekhandels Groep Nederland (BGN) to realize increased sales and decreased inventory times.
The Dutch book retailer had implemented the change in April this year, and within the short span of eight weeks, had reported a 12 percent increase in sales. The sharp rise is attributed to the fact that customers are able to locate books of interest more easily, both when browsing the Internet from home and when browsing the store using an in-house kiosk.
The store has also cut back its inventory time for each box of books, from four minutes to a few seconds. Misplaced books are also found faster, and the promised future benefits of this technology are driving BGN to expand the deployment across 16 more stores in its chain of operations. CIO Jan Vink estimates an annual cost savings of $3.8 million if RFID was implemented at all its 42 stores. As many as seven million books are handled by the retail chain each year.

Comments